Jetstar Campaigns
Credit: News Corp Australia
Jetstar Wanderlust Double-Page Spread
This is a 6-series ad piece in the Escape magazine – a destination article in double-page spread format. This is a published editorial piece promoting Jetstar’s discounted fares, all day every day from Australia’s best cheap flights airline.
Jetstar Destinations
A concept for Jetstar’s mobile spot expander interactive ad unit. In this example, it showed a 360° degree image of a hotel from a distance with a ‘pulsating’ hotspot for the viewer to tap on. It then takes them directly into another 360° degree view of a hotel room within that building.
Jetstar Jet Card Campaign Poster
This vibrant campaign poster was created during my time at News Corp Australia for Jetstar’s 2017 holiday promotion. Designed to inspire travel dreams, the campaign invited users to create and share a personalized Jet Card at jetcards.jetstar.com for a chance to win $1,000 in travel credit. The playful design, featuring a retro fridge door adorned with travel postcards, a calendar, and a countdown clock, captured the festive spirit while driving engagement through a fun, interactive competition. This project showcases my ability to blend creative visuals with strategic marketing goals.
