Longform Projects
Portfolio Disclaimer
The design examples showcased in this portfolio were created as part of my past employment and freelance clients. All work is presented solely for the purpose of demonstrating my skills and experience as a designer. The intellectual property rights of these designs belong to the respective employers or clients for whom they were created. These examples are not available for commercial use, reproduction, or distribution without the express permission of the copyright owners. If you have any questions about the use of this work, please contact me directly.
Project: Swinburne Postgraduate Program Brochure
Description: Developed a comprehensive brochure for Swinburne University of Technology’s Postgraduate Program in 2022, aimed at prospective students. My design approach focused on creating a clean, modern layout that effectively communicated the program’s benefits, structure, and application process. I incorporated a mix of infographics, student testimonials, and high-quality imagery to make the content engaging and informative. The use of a consistent color scheme and typography aligned with Swinburne’s branding guidelines, while QR codes and interactive elements were added to enhance user engagement. This project demonstrated my ability to handle complex, multi-page designs while ensuring clarity, accessibility, and visual appeal for an educational audience.
Credit: Swinburne University of Technology
Project: Boroondara Bulletin
Description: Designed the 2019 edition of the Boroondara Bulletin, a community-focused newsletter for the City of Boroondara, aimed at keeping residents informed about local events, initiatives, and services. My role involved crafting a visually engaging and well-organised layout across multiple pages, featuring a vibrant cover with a child enjoying a community festival to reflect the city’s family-friendly spirit. I incorporated a mix of informative articles, infographics, and high-quality photography to cover topics such as energy-saving tips, business funding opportunities, volunteer profiles, and community upgrades. Utilising the council’s branding guidelines, I ensured a consistent colour scheme and typography while adding dynamic elements like callouts and QR codes to enhance interactivity. This project highlighted my ability to create accessible, reader-friendly designs that effectively communicate essential community information.
Credit: City of Boroondara
Project: VAGO Annual Report 2022-23
Description: An annual report is a comprehensive document that outlines an organisation’s performance, strategic goals, and operational achievements over the past year, serving as a key communication tool for stakeholders. Its purpose is to provide transparency, showcase progress, and align with the organisation’s mission while fostering trust and accountability. This project, the VAGO Annual Report 2022-23, was developed as part of my campaign work, where I designed a visually engaging and informative report for the Victorian Auditor-General’s Office. Featuring clear data visualizations, structured sections, and a professional aesthetic, this report highlights VAGO’s commitment to public sector accountability and my expertise in delivering impactful design solutions for corporate communications.
Credit: Victorian Auditor-General’s Office
Project: Peregrine Tours Brochure
Description: A travel brochure is a visually rich marketing tool designed to inspire and inform potential travellers about destinations, experiences, and travel options, aiming to drive bookings and brand engagement. Its purpose is to showcase the unique offerings of a travel company while providing practical details to help customers plan their journeys. This project, the Peregrine Tours "Europe with Morocco & Turkey 2015/16" brochure, was developed as part of my campaign work for Intrepid Travel. I designed a captivating and informative brochure that highlights diverse travel experiences across Europe, Morocco, and Turkey, blending stunning photography with clear, engaging content. This work reflects my ability to create compelling marketing materials that inspire wanderlust and support travel industry campaigns.
Credit: Intrepid Travel
Project: Anne Geddes: My Pregnancy Publication
Description: A pregnancy publication is a specialized editorial project that combines storytelling, photography, and informative content to support and inspire expectant mothers, often in collaboration with brands or magazines. Its purpose is to provide guidance, celebrate the journey of pregnancy, and connect with readers through relatable narratives and visuals. This project, "My Pregnancy: A Woman's Story," was developed as part of my campaign work for Anne Geddes in partnership with Maternity magazine. I contributed to the design of this publication, blending Anne Geddes’ iconic photography with thoughtful layouts, articles, and advertisements to create a nurturing and visually captivating experience for new mothers. This work highlights my ability to craft meaningful editorial designs that resonate with targeted audiences..
Credit: Anne Geddes
